2017 Mar 17

Join me at Engaging Associations Forum 2017 from July 19-21 in Ottawa for a discussion on how your association can and should embrace cloud-based technologies

Here at Industrial we've partnered with the Engaging Associations Forum for its 2017 edition of this unique conference that brings together association leaders in an engaging, learning-focused environment. I'm excited to not only be a partner of this year's event, but also to be speaking with Michael Brennan, CEO of the Canadian Physiotherapy Association, on the topic of modern and flexible technologies for associations.

Below is a summary of the session that Michael and I will deliver; hope to see you there!


Freedom in the Cloud: A Modern and Flexible Approach to Technology for your Association

It's 2017, and digital technology is changing at a pace that is hard to keep up with no matter what sector you work in. For association leaders, how do you cut through the noise and feel confident in your IT decisions? There is so much talk of "the cloud" - you can't escape it. But what does it really mean to you and your association?

Jeff Horne, Founder & CEO of Industrial, and Michael Brennan, CEO of the Canadian Physiotherapy Association, will take participants through the journey of traditional software and IT solutions and towards an understanding of what it means to embrace the cloud. They'll define what "the cloud" actually is, how it's used by Fortune 500 companies, how the Physiotherapy Association has embraced it, and why all associations should do the same.

Topics will include the pitfalls of monolithic software applications such as Association Management Software (AMS), why you should get out of the closet and into the cloud for data storage, and the freedom and flexibility you can achieve by embracing what modern technology has to offer.


About Jeff Horne

Jeff Horne, Founder and CEO of IndustrialJeff founded Ottawa-based Industrial seventeen years ago with a focus on delivering smart, modern digital solutions for the non-profit sector. A digital workshop, the company designs and builds websites, web applications, and mobile applications. With a staff of 17 experts spanning research, user experience design, and software development, the company is considered a leading provider of digital solutions to the non-profit industry in Canada.

Industrial is the company behind Wicket, a refreshing and modern approach to managing member and stakeholder data for today's association. Wicket is disrupting the traditional Association Management Software (AMS) industry by focusing on integration and flexibility instead of all-in-one solutions.

Jeff is passionate about modern technology, and spends his days consulting with associations on how to embrace it. He firmly believes in the use of small, modern, cloud-based technology solutions as part of a forward-thinking digital strategy.

About Michael Brennan

Michael Brennan, CEO of the Canadian Physiotherapy AssociationMichael Brennan is the CEO of the Canadian Physiotherapy Association, representing 13,000 physiotherapists and assistants across Canada. Mr. Brennan brings 25 years in association management and health policy to the leadership of Canada’s largest rehabilitation association.

Other duties include Board Director of the Canadian Institute of Military and Veterans Health Research, lecturer at the Queens University Monieson Centre for Business Research in Healthcare, and Co-chair of the Health Action Lobby group comprising 40 of Canada’s health associations and patient advocacy groups.

Mr. Brennan holds a Masters degree in Economics from the University of Ottawa. He previously served as the Executive Director of the Canadian Technology Human Resources Board, and Director of Standards and Accreditation for the Canadian Council of Technicians and Technologists.

He has published articles on health economics, the role of associations in generating social capital, and responsible lobbying. He lives in the national capital with his wife Sandy, a physiotherapist, and two children, Talia and Joe. An avid sportsman, Mr. Brennan is head coach of the Kanata Knights Mosquito (American) Football team. He enjoys running, curling, skiing and golf.