As President of Industrial, Rod’s role is one focused on relationship building and client centric collaboration. Rod leads the talented Industrial team with these goals in mind, determined to outdo client expectations and overdeliver on strategy. Rod has extensive experience in leading developers and designers towards excellence in the digital design and UX worlds.

Rod has a creative background with a design diploma from George Brown College and also attended Carleton University for economics. He has amassed over 25 years of corporate and agency experience in the fields of creative direction, user experience and digital product direction.